Reaching The Technical Buyer In 2021 Research Finding For Executives & Marketers

Transcript Summary:

Learn how engineers and technical buyers find and consume information to make purchase decisions, and ways their behavior has changed due to COVID-19. You will hear what types of content are most valued and which channels are used most heavily — including a deeper dive on video, podcasts, social media, and email. You’ll also find out where technical buyers have turned since industry events have canceled, and what they plan to do in 2021 if/when travel re- strictions are lifted. This research data can help inform your 2021 marketing spend and provide datapoints to understand the importance of content marketing.  


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